A digital rug boutique that blends design and practicality.
Crafting a seamless rug shopping experience.
The main challenge was to design an elegant, functional interface that highlights the textures, colours and details of the rugs. From the first stages we worked on responsive wireframes and a neutral colour palette so that high‑resolution images took centre stage. The site allows visitors to explore collections, styles and sizes through intuitive filters and smooth navigation paths. Each product is accompanied by clear descriptions, size variants and material information, while the Shopify architecture enables quick, secure checkout, multi‑currency management and seasonal promotions.
Easy browsing, effortless buying.
The new online store significantly reduced loading times and simplified the purchase process. Users spend more time on the site, explore different collections and complete more orders thanks to an optimised checkout. The modular structure allows the internal team to easily manage the addition of new products, variants and offers. The consistent aesthetic and immersive presentation convey quality and reliability, making the experience comparable to that of a physical showroom.
